Objective
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| |
Create graphic designs that effectively communicate. Develop user-friendly, elegant interfaces for web sites and web-based applications. Promote thoughtful and effective user-centric methodologies. Work with passionate, collaborative and earnest teams. |
Key Skills
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| Web: |
After my revamp, one large site's user sessions grew over
55%
• HTML, XHTML, CSS
• Web Site Management
• UI / Interaction Design
• Usability Testing/Heuristics Evaluation
• IA and Taxonomy
• Design for Portals and CMSs
• eCommerce Design
• Graphics and Code Optimization
• Style Guides (download a sample from Chevron Texaco project)
• Template Construction
• Web Content Creation
• Project Transition: Documentation, Handoff and Training |
Graphic Design: |
• Print Design
• Illustration and Graphic Design
• Packaging Design
• Marketing Design
• Image Editing and Photo Manipulation
• Trade Show Booth Design
• Management of Colors, Fonts, Linked Art, Logos, Archives
• Style Guides
• Production File Preparation and Transfer |
Software:
|
Comfortable on Mac or Windows
• Dreamweaver, BBEdit / Notepad, Web Trends, Google Analytics and other log analyzers, FTP, VPN
• Photoshop, Illustrator, InDesign, Acrobat Pro, Microsoft Office |
Personality: |
Dedicated, good-natured
• Excellent written and verbal communication skills
• Creative and analytic
• Both independently motivated and valuable team member
• Quick study; detail oriented |
Experience
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| 2001 to present |
FREELANCE
Designs for diverse small to large clients.
WEB DESIGN
• site conceptualization
• template engineering
• information architecture
• graphics optimization
• user interface design
• HTML & CSS coding
• "look and feel" design
• hosting & email setup
• page editing and maintenance
(also see key skills above)
Web clients included ChevronTexaco, OpeningHorizons.com, DC-Chiropractic.com, BackCountryMassage.com, DivaCompetition.com, MountainMystic.com, AllPredictive.com, etc.
GRAPHIC DESIGN
• logos
• fliers
• patches & stickers
• business cards
• rack cards
• product design, including files for manufacturing
• brochures
• newsletters
• packaging design
• postcards
• illustrations
• counter/display design
(also see key skills above)
Graphic design clients included The Healing Arts Center of Georgetown, Political Dog, Active Life Massage Therapy, Great Balls of Fire (fire performance), Front Royal Bicycles, Kindest Cut, University Hills Community Association, Buccaneer Games, etc. |
December 2002
to
November 2006
|
LOONEYLABS.COM
Graphic Designer, Web Developer, Contact Manager, Customer Relations, etc.
GRAPHIC DESIGN
• posters, fliers, brochures
• game component design (playing cards, rules, boards, etc.)
• packaging design
• game production prototyping / templating
• advertising
• convention booth design (backdrops, signs, displays, etc.)
• newsletters
• convention schedules and other booth literature
WEB DESIGN
• web site prototyping
• intranet & extranet process design
• content writing & editing
• template engineering
• new site conceptualization, layout and design for revamped site proposal |
May 2002
to
February 2003 |
UNDER ONE LEAF
Graphic Designer, Webmaster
GRAPHIC DESIGN
• product design
• advertising design
• packaging design
• photography
WEB DESIGN
• information architecture
• template engineering
• e-commerce design
• site design
• HTML and CSS
• content guidance and editing |
|
January 2002
to
February 2002 |
LOUIS ROSENFELD
Consultant
Author Louis Rosenfeld has written a case-study chapter on evolt.org
(see below) published in the 2nd edition of
his IA book(1). Provided in-depth answers on the development of
evolt.org's IA; reviewed first draft of chapter and provided feedback/clarification.
1. Information
Architecture for the World Wide Web, Peter Morville co-author,
O'Reilly, 1998 |
|
June 2000
to
October 2001 |
CDG SOLUTIONS INC.
Web Designer, Developer, Usability Advisor
Various services for 12 clients including:
• interface architecture
• multi-nav-depth page prototyping, paper to high resolution
• final "look-and-feel" design
• on-line application UI design
• template engineering
• image and code optimization
• project transition
• coding for browser/platform consistency
• usability guidance, site reviews and test observation
USABILITY TOOLBOX:
Researched and wrote extensive set of usability guidelines and
checklists; collected usability methodologies. Participated in
usability testing
for Fannie Mae projects.
SELECT PROJECTS FOR CDG SOLUTIONS CLIENTS:
Fannie Mae
Six syndicated home-buying calculators: design & complete HTML/CSS;
style guide; usability testing. Also designs for affiliate web pages
(FedEx, Sears, Walmart).
ElCid.com
Proposed site design.
NACDS.org
Proposed site design; HTML/CSS templates; style guide; usability
assessment (for conference sub-site).
CarrAmerica.com
Proposed site design.
KeyBridge.com
Preliminary intranet and extranet flow and layout; service diagrams.
ChainDrugStore.net
Site design. |
|
February 2000
to
May 2000 |
CIVICZONE.COM Manager, Creative Development (Web Producer)
Directed production of web site and all visual elements for start-up
(branding, marketing). Redesigned, coded and managed site front-end.
Usability testing. Interfaced with back-end contractors in developing
CivicFlash product. Produced imagery for marketing materials. |
|
September 1999
to
February 2000 |
AMAZING MEDIA INC.
Web Manager
Rebuilt and managed web site for this dot-com startup Completely
overhauled on-line application interaction design and prototype. |
|
March 1998
to
September 1999 |
COLLEGE OF AG. AND NATURAL RESOURCES, UNIV. OF MARYLAND (COLLEGE
PARK)
Web Developer & Site Manager
Revamped, expanded, and managed this 14,000+ page site, during which
user sessions grew >55%. Coordinated efforts of more than 65
people; provided training. |
|
December 1998 (inception)
to
February 2003 |
EVOLT.ORG
Co-founder
On-line web developer community at http://evolt.org/.
Cofounder and administrative member; past Executive
Director and Treasurer; content, coding and design contributor.
Involved in strategic
decision-making from inception. |
|
November 1997
to
March 1998 |
GLOBAL SCIENCE AND TECHNOLOGY
Web Designer
Web site design, development and maintenance |
|
November 1995
to
November 1997 |
TSI TELSYS INC.
Graphic Designer and Production Coordinator, Webmaster
Hired as in-house graphic designer; instated as webmaster. Revamped
and managed site. Also produced marketing materials, trade show
booth graphics and technical manuals. |
Articles Published
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| |
Please note that these articles were published under my maiden name, Marlene Bruce: |
| |
Rolling
the Start-Up Dice - December 2000
Design
to Realistic Window Sizes - September 2000
Accessibility:
More Than the Right Thing to Do - August 1999
A
Brief Introduction to Server Logs - July 1999
Optimizing
Art for the Internet - June 1999
Web
Site Development Tips - 1998 to 1999 |
Education
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| |
|
| 2002 |
Foothill College
Introduction to XML; Web Strategy and Marketing |
2001 |
Macromedia Accessibility Seminar |
2001 |
Fannie Mae Usability Assessment
Four day-long sessions to assess calculator designs |
1999 |
NIH Accessibility Seminar |
1998 to 1999 |
University of Maryland "Web Clinics"
Keeping on the Web Track (I co-taught
this clinic)
Web Security
Design and Graphics on the Web
Working with Netscape Composer |
1997 |
Web97
Web
Design and Development Conference |
1997 |
Edward Tufte
Seminar: "Presenting Data and Information" |
1996 |
EEI Training
Macromedia Director Seminar |
1991 to 1992 |
Bowie State University
Teaching Certificate in Art K - 12
"Outstanding Achievement in Art" |
1987 to 1989 |
Washington College
Bachelor of Arts Degree in Art |
1985 to 1987 |
Prince George's Community College
Associate of Arts Degree
Honors Graduate |
